About Us

Our family-owned business was started in 1993.  Our agency continues to focus on crop insurance but has expanded by offering farm insurance.

Tom Grosskreutz

After milking cows for 20 years I decided to go into the crop insurance business with my Dad, Lyle.  I have been involved with agriculture my entire life and we continue to operate some cropland to keep our hands-on knowledge up to date.

While I continue to be involved with the business I am hoping to step back a little bit and let my son, Skip do more of the decision making.  My wife and I enjoy our time outdoors and spending time with our grandchildren.


Skip Grosskreutz

I have a bachelor’s degree from UW-River Falls in Agricultural Engineering.  I am AFIS Certified; an Agribusiness and Farm Insurance Specialist.  I’ve been involved in farming my entire life & I really enjoy this way of life.  I enjoy my time spent farming, traveling & spending time outdoors with my family.  I am married to Kelly & we have three children.



Malerie Veenendall

I have a bachelor’s degree from UW-Eau Claire in nursing.  I have been involved with the business since graduating high school but have been here full-time since 2012.  We were raised on a dairy farm and continue to crop farm so agriculture is very important to me.  I enjoy gardening, traveling & spending time outdoors. I am married to Scott & we have four children.



Scott Veenendall

I grew up in Baldwin & attended UW-Stout and UW-River Falls.  I was also raised on a dairy farm and have been active in agriculture from a young age.  I enjoy farming, the outdoors, and spending time with my family.